Over the past few years, we have noticed that the standard for what passes as quality has been watered down. As with any new culture the original sets it off and each adaptation following loses some of its flavor. It basically comes down to what has become acceptable to each person. While it’s always tough to gain a strong consensus on creative ideas and designs, we feel that we did just that in creating Acapulco Gold's brand identity. So are you willing to lower your standards to raise your standing in the world? Or will you choose to stand alone and push forward. Fight or flight.