In 2000, Orjan Andersson, Adam Friberg, and Lase Karlsson opened Weekday in central Stockholm, a boutique that carried high-fashion and exclusive denim brands mixed with second hand clothing. Some of the denim sold in the shop was very expensive and Orjan felt that there was a need for cheaper, but still fashionable jens. The first CHEAP MONDAY style "Tight" was born, and was an immediate success. In 2005, CHEAP MONDAY was developed into a brand with a full scale collection and the distribution was extended to select stores in Sweden and abroad. CHEAP MONDAY aims to offer the customer fashion at extremely good price, to create clothes that compete with high-end brands both in attitude and quality.