 |
Born and raised in the rough Marcy Projects of Brooklyn, NY, Jay-Z underwent some tough times after his father left his mother before the young rapper was even a teen. Without a man in the house, he became a self-supportive youth, turning to the streets, where he soon made a name for himself as a fledging rapper. Known as "Jazzy" in his neighborhood, he soon shortened his nickname to Jay-Z and did all he could to break into the rap game. Of course, as he vividly discusses in his lyrics, Jay-Z also became a street hustler at this time, doing what needed to be done to make money. For a while, he ran around with Jaz-O, aka Big Jaz, a small-time New York rapper with a record deal but few sales. From Jaz he learned how to navigate through the rap industry and what moves to make. He also participated in a forgotten group called Original Flavor for a short time. Jay-Z subsequently decided to make an untraditional decision and start his own label rather than sign with an established label like Jaz had done. Together with friends Damon Dash and Kareem "Biggs" Burke, he created Roc-a-Fella Records, a risky strategy for cutting out the middleman and making money for himself. Of course, he needed a quality distributor, and when he scored a deal with Priority Records (and then later Def Jam), Jay-Z finally had everything in place, including a debut album, Reasonable Doubt (1996).
Though Reasonable Doubt only reached number 23 on Billboard's album chart, Jay-Z's debut became an undisputed classic among fans, many of whom consider it his crowning achievement. Led by the hit single "Ain't No Nigga," a duet featuring Foxy Brown, Reasonable Doubt slowly spread through New York; some listeners were drawn in because of big names like DJ Premier and the Notorious B.I.G., others by the gangsta motifs very much in style at the time. By the end of its steady run, Reasonable Doubt generated three more charting singles -- "Can't Knock the Hustle," which featured Mary J. Blige on the hook; "Dead Presidents"; and "Feelin' It" -- and set the stage for Jay-Z's follow-up, In My Lifetime, Vol. 1 (1997).
|
