Founders Mikhail Bortnik & Greg Rivera started the Mishka brand (pronounced Mishka), from their apartment in Brooklyn New York, as a small t-shirt upstart as a way to channel their art & illustration backgrounds. What began as a limited batch of graphic tee's grew into a full service clothing line that has made progressive leaps year after year with respect to design, color pallets, format & diversity. Crossing all lifestyles & street cultures, Mishka is a captivating force that continually elevates its aesthetic. From pop culture to underground culture, Mikhail & Greg's love of art, comics, toys, horror movies, music & the like is evident in all that Mishka represents. Translated literally as 'bear cub', Mishka is an identifiable brand through it's color pallets & original character illustrations.