In just a few short years, the Notorious B.I.G. went from a Brooklyn street hustler to the savior of East Coast hip-hop to a tragic victim of the culture of violence he depicted so realistically on his records. Whether or not his death was really the result of a much-publicized feud between the East and West Coast hip-hop scenes, it did mark the point where both sides stepped back from a rivalry that had gone too far. Helped by Sean "Puffy" Combs' radio-friendly sensibility, Biggie re-established East Coast rap's viability by leading it into the post-Dr. Dre gangsta age. Where fellow East Coasters the Wu-Tang Clan slowly built an underground following, Biggie crashed onto the charts and became a star right out of the box. In the process, he helped Combs' Bad Boy label supplant Death Row as the biggest hip-hop imprint in America, and also paved the way to popular success for other East Coast talents like Jay-Z and Nas. Biggie was a gifted storyteller with a sense of humor and an eye for detail, and his narratives about the often violent life of the streets were rarely romanticized; instead, they were told with a gritty, objective realism that won him enormous respect and credibility.
We are proud to announce that we have teamed up with legendary blogger Rob Heppler for blog postings on our site. Rob is most known for creating the voice of street culture WEEKLY DROP, designing the Coraline and Lobster Nike Dunks, writing for HypeBeast, and for being in prison for a long time. Check out his daily postings at blog.mltd.com.
Also, we're continuing to build on our Moose Riders Street Team. If you're interested in helping promote our store plus earning some money, definitely email us with a brief explanation of why you fit to: promotions@mltd.com.
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