This week we've teamed up with Pro-Keds for a special offer. Purchase any pair of Pro-Keds between now and Sept 15th to qualify for a $500 gift certificate at MLTD.com. In addition, take 15% off your entire order with code
15htwave10.* Coupon expires late Friday, September 10th.
In just a few short years, the Notorious B.I.G. went from a Brooklyn street hustler to the savior of East Coast hip-hop to a tragic victim of the culture of violence he depicted so realistically on his records. Whether or not his death was really the result of a much-publicized feud between the East and West Coast hip-hop scenes, it did mark the point where both sides stepped back from a rivalry that had gone too far. Helped by Sean "Puffy" Combs' radio-friendly sensibility, Biggie re-established East Coast rap's viability by leading it into the post-Dr. Dre gangsta age. Where fellow East Coasters the Wu-Tang Clan slowly built an underground following, Biggie crashed onto the charts and became a star right out of the box. In the process, he helped Combs' Bad Boy label supplant Death Row as the biggest hip-hop imprint in America, and also paved the way to popular success for other East Coast talents like Jay-Z and Nas. Biggie was a gifted storyteller with a sense of humor and an eye for detail, and his narratives about the often violent life of the streets were rarely romanticized; instead, they were told with a gritty, objective realism that won him enormous respect and credibility.
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