Since 2005, Hellz Bellz has provided fashion alternatives for the bold fashionista with edgy, tops, jackets, denim and accessories, influenced by all things subversive; from the gritty streets of New York to sexploi tat ion flicks of the 1960�s and 1970�s. Founder Lanie Alabanza continues to defy all the rules of conformity and any fashion entity that claims a woman�s style cannot breach strength, individuality and feminine flair simultaneously.