Fjallraven (Swedish for Arctic fox) is a Swedish company specializing in outdoor equipment—mostly clothing and rucksacks. It was founded in 1960 by Ake Nordin (1936–2013). Fjallraven's original product was an external frame rucksack.
Nordin found that most backpacks in the market at the time were causing
discomfort to his back, so he designed his own from tent fabric. This
proved comfortable, durable, and, along with outdoor clothing made from
the same fabric, made the brand well known in just a decade. Among its
more well-known products are Greenland jackets, Vidda Trousers,
Expedition Down Jacket and various versions of the Kanken rucksack. The company has a strong market presence in the Nordic countries.