Rooted in the underground Punk-Rock, Graffiti and Skate communities of
Orange County & Los Angeles - Learn To Forget was founded by
Artist/Musician/Designer Reilly Herrera (of Night Verses) and musician
Mike Cambra (of The Adolescents, Death By Stereo) in 2013. With it’s DIY
ethos - LTF has a distinct goal of helping serve the same
counter-cultures it exists within. Everything is designed & sourced
in-house. All sewing, printing, and embroidery is done in small batches
by local seamstresses & companies. LTF has grown organically from
the street, to local core shops and has expanded into domestic and
international retailers, while constantly offering more diverse
collections and thought-provoking, shocking graphics that challenge
pop-culture and it’s ideals. While trends come and go, LTF continues to
filter the brand’s view of social commentary through a genuine lens of
So-Cal Graffiti, Punk-Rock and Skate roots, keeping individualism as
it’s core value.
