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The name Emory Jones may not immediately jump out as familiar, but if you’ve listened to Jay Z’s music over the past fifteen years, it’s one you’ve heard numerous times throughout his rhymes. Back when Jay was just Shawn Carter from Marcy Projects, he and Emory were best friends. In recent years, Emory has gone on to work on the creative development of Paper Planes, where’s he’s turned what began as promotional T-shirts for the Roc Nation label, into its own totally legitimate streetwear brand.