Yoshida & Co., Ltd. is a Japanese manufacturer based in
Tokyo that designs and produces bags and accessories. Founded by Kichizo
Yoshida in 1935, the company is best known for its PORTER and LUGGAGE
LABEL brands of products. Producing "Japan Made" products, Yoshida & Co. gained
popularity among young people in the 1980s for its low-key wallets, bags
and backpacks. The company's most popular brand, PORTER, often
collaborates with other fashion brands and consumer electronics
companies to produce limited-edition products.