Every single one of our break-through technologies have started with the
uncomfortable things we’ve been taught not to talk about: the sweaty
things, the things that chafe, the unmentionables that stick to your
leg. And it’s in facing these discomforts head-on that we’ve emerged
with something new. Something unforeseen. Something great.
And so, our mission to support guys in challenging everyday discomfort
was born. Every product we make is designed to help men feel
comfortable, supported and secure, so that they can get out there and
get on to their own “something great" — whatever that may be.
Guys, we've got your back. And your boys.