In 2003, singer Pharrell Williams partnered with fashion designer and A Bathing Ape creator, Nigo, in Japan, where they teamed up with Japanese graphic designer, Sk8thing, to create Billionaire Boys Club. It was unveiled in Williams' 2003 Frontin' music video. In 2004, ICECREAM, originally a subsidiary of Billionaire Boys Club, unveiled its skate-centric footwear line. ICECREAM graphics feature all-over print motifs of beepers, dollar
signs and diamonds. A year later, Billionaire Boys Club branched out
from its online origin, setting up a store in Tokyo, Japan and later
expanding to New York and London.
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