It started in San Fransico with a simple sticker the founder posted around town one day. The original glider sticker was inspired by the old mantra Stay Gold. Itâ€™s a reminder that the ideas and experiences we hold dear are the real gold inside each of us. Staying gold is what shapes us, what preserves our sense of self, and what keeps us young. When it came time for me to establish my own brand, I stayed true to that concept. Itâ€™s how Benny Gold came to be, and itâ€™s the foundation of our brand.