Led by Gemma, Lazy Oaf focuses on driving irreverence into everything it
does - creating pieces that play on the brand’s warped sense of humor.
Her attitude of poking fun and not taking anything too seriously is
carried through the whole design ethos, continually inspired by youth
nostalgia, teenage rebellion and a sense of apathy towards conforming to
the norm. In addition to seasonal collections, Gemma has
steered Lazy Oaf to work on special collaboration projects with some of
her favorite artists and creatives - from YouTube phenomena Don’t Hug
Me I’m Scared and other independent brands (Poppy Lissiman, JuJu Shoes)
to high concept collaborations with the likes of DC Comics, Warner
Brothers and Dreamworks (Batman, Looney Tunes, Garfield and Casper).