After decades as the official on-field
cap of MLB, New Era set its sights on rounding out its exclusivity with
the nation’s largest sports leagues. In 2012, New Era became the
official sideline cap of the NFL, and, in 2016, became the official on
court cap of the NBA; making New Era the only brand in sports history to
have exclusive on-field, sideline and on court headwear rights for all
three major U.S. leagues at the same time.