Someone once said champions are made, not born, from
something deep inside - a desire, a dream, a vision. These lessons and
attitudes learned through trial and tribulation are the basis of the
ROKIT lifestyle, both on and off the court; a product of blood, sweat
and tears. Inspired by a unique marriage of skateboarding and street
basketball subcultures framed in a contemporary aesthetic, ROKIT is an
homage to champions born of pavement and blacktop. Although
they seem to be two drastically different worlds, many who grew up in
skateboarding culture understand the diversity of individuals involved;
from inner city stars to misled youth the culture is a melting pot of
backgrounds brought together by the love of the sport. With that in mind
it's easy to see the same in street basketball culture and it should
come as no surprise that those who step off a deck would then step onto a
court and vice versa. From the paint to the ledge, on and off the court, ROKIT is a reflection of a lifestyle familiar to many but lived by few.
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